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DATA PROCESSING WITH PANDAS AND PANDASQL

In today’s data-driven world, accessing and efficiently processing large amounts of data is crucial. In this blog post, you will learn how we at IT-WINGS prepare Google Analytics 4 (GA4) data with…

HOW TO SEND SEARCH CONSOLE DATA TO ECONDA

To send search console data to Econda we have to make two operations. Firstly we should get the search console data over Google API and send that data to ECONDA using the Econda API. During these operations…

ANALYSE FUNNEL IN ETRACKER

A funnel is a path that users of the website and/or an app follow to reach certain goals (purchase, booking, order, etc.). Funnel analysis helps you identify problem areas on your website and find ideas for…

INTRODUCTION TO FUNNEL ANALYSIS

Every entrepreneur has the goal to increase customers, sales and profit. But how do you ensure that customers complete a conversion on your website? With the funnel analysis, it is possible to identify the…

HOW TO BUILD FUNNELS IN GA4

A funnel is a path that your website and/or mobile app users follow to reach specific goals (purchase, form submission, etc).  Funnels allow you to analyze problem areas on your website and find…

DIGITAL SALES

In the past, sales people were the only contact before or during a sale. Today, this is no longer the case! Thanks to digital networking, prospective buyers can obtain any information they need even before making a…

POWER BI DAX FOR BEGINNERS

All the calculations you can do in Power BI are driven by DAX (Data Analysis Expressions). Calculating a simple sum, an average, or creating a visualisation works without even coming into contact with DAX. These things…

ANALYSING NFON-TELEFON PROTOCOLS & VISUALISING THEM IN KLIPFOLIO

IT-WINGS offers various digital analytics services. One example was a project for an Austrian recruitment agency. The goal was to optimise the processes by analysing the telephone protocols of the employees in order to…

HOW TO USE DATA PROPERLY?

The biggest advantage of online marketing is that data can be collected, analysed and used for optimisation measures. The goal is to address the right target group at the right time in order to increase sales and…

POWER BI - EMBEDDED DASHBOARD ON A WEBSITE

It is easier to embed a Power BI report into a website than a dashboard. In the following tutorial, we will show how you can embed a dashboard on a WordPress website without programming, so that users can see it without…

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ADOBE ANALYTICS

Tracking, data analysis, multi-channel, customer journey: these are only a fraction of all the terms that performance marketing entails. Adobe Analytics is a web analytics tool that helps you to capture your data as…

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AUTOMATISED POWER BI DASHBOARD POWER BY WEB ANALYSIS TOOL MAPP INTELLIGENCE

It can be extremely time-consuming and costly to manually transfer reports created in a web analytics tool such as Mapp Intelligence (formerly Webtrekk) to other programs such as Excel or SQL, clean the data and model, analyze and…

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GOOGLE ADS CAMPAIGN TYPES

Search engine advertising is a part of search engine marketing. It enables ads to be placed on search results pages of various search engines. In an auction, bids are placed on search terms that users enter in search…

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CAMPAIGN URLS - ANALYSE DATA WITH UTM PARAMETERS

Campaign URLs allow companies, website owners and marketers to analyse the source of visitors to a website. These URLs consist of the normal website URL and attached parameters, which are responsible for associating the…

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SEARCH ENGINE ADVERTISING (SEA)

Search engine advertising is present to almost everyone who spends time online. Search engine advertising, or SEA for short, means placing paid advertisements in search engines. Questions such….

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THE MOST IMPORTANT ONLINE MARKETING ASPECTS AND THEIR KPIS

In our increasingly digitalised world, companies are choosing to build an online presence. Online marketing offers many different ways to promote this presence. For this purpose, there are certain performance indicators, so-called KPIs or….

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DASHBOARDS - REAL-TIME VISUALISATION OF YOUR KPIS

Dashboards function as overview pages. They entail numbers and graphics that clearly and visually present your collected data. These BI dashboards (Business Intelligence Dashboards) are suitable tools to monitor your…

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MOST USEFUL WORDPRESS PLUGINS

WordPress is a free content management system (CMS) for creating websites, stores and blogs. With WordPress, content can be managed, organized and published without programming knowledge. To extend the….

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WHAT IS A TRACKING CONCEPT?

Tracking concepts are a subfield of digital analytics and deal with the documentation and creation of a standardised procedure for data points to be analysed…

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HOW TO DEFINE WEB ANALYITCS?

Web analytics is also known as digital analysis or web controlling. It refers to the data-driven analysis of online key figures using tracking systems to identify customer behaviour. Based on the…

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GOOGLE ANALYTICS FEATURING PENTAHO DATA INTEGRATION

In areas where new data is collected and analyzed from different sources on a daily basis, it makes sense to develop procedures that enable the automated collection and analysis of a multitude of different…

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TRACKING-TOOLS: INFO, CAPABILITIES & PROVIDER

One of the most important insights that online marketers can gain is the user behaviour on a website. To obtain this important data, you need a website analysis – and this is done with versatile tracking…

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INTRODUCTION TO WEB ANALYSIS WITH R

Depending on the preferences of the web analyst or according to the viewpoint of a company or agency on web analysis, it can come to the use of the statistical software R. This software is particularly suitable when..

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WEB ANALYTICS WITH R - PART 2

In our second blog post from the series Web Analytics with R we want to show how the programming language R can be linked with the tracking tool Google Analytics. Through this blog post you should be able to…

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WEB ANALYTICS WITH R - PART 3

In our last blog post we described, how the statistical software R can be linked to the tracking tool Google Analytics. This post will show you how to pull more data from Google Analytics and save it in…

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AD-HOC ANALYSIS USING GOOGLE ANALYTICS

Web analysts are often faced with the challenge of providing the board of directors, superiors, customers or employees from online marketing with short-term, numerical answers to facts or anomalies. This blog post shows how a…

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INTRODUCTION TO WEBTREKK

Webtrekk, or as it has been called for a few months MAPP (more precisely MAPP Itelligence), is a tracking tool like Google Analytics. Thus, with this tracking tool, you can analyze data from users on the…

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POSITION ZERO: IS RANKING ON 1 NOT ENOUGH?

The main SEO for most people still is to rank as high as possible. But the first place is recently more and more actively displaced by the position zero – the featured snippet of Google, which…

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KLIPFOLIO – VISUALISIN WEB ANALYTICAL DATA ON A MAP

In this day and age of web analytics, it can be quite helpful to use another tool in addition to the tracking tool used in the company to visualise the tracking data and any other online and offline data that…

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CONNECTING KLIPFOLIO TO PIPEDRIVE

Before we start with the actual article, let’s briefly introduce Pipedrive. Pipedrive is a CRM system. It provides the sales team with the ability to record, evaluate and forecast the various steps between…

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CONNECTING KLIPFOLIO TO PIPEDRIVE - Part 2

In the last blog post, we explained how the ETL system Pentaho Data Integration (also called Kettle) can be installed, opened and linked to Google Analytics, as well as how different data from the tracking tool can be…

IMAGE EXTENSIONS IN GOOGLE ADS: IS IT A GOOD IDEA?

Einfache Textanzeigen in Google Ads reichen schon lange nicht mehr aus, um Sichtbarkeit zu garantieren. Erweiterungen sind deshalb ein wichtiger Weg, den Qualitätsfaktor einer Anzeige zu verbessern. Die neueste…

A/B TESTING DURING WEB ANALYSIS

Online marketers are constantly on the lookout for innovative techniques and concepts that will help them take their marketing campaigns to the next level. The ultimate goal is to increase the company’s revenue…

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THE IMPORTANCE OF WEB TRACKING IN A DIGITAL WORLD

The term web tracking describes the observation, tracking, recording and logging of data about user behaviour on the Internet. Web tracking is therefore one of the most important instruments for…

IT-WINS - THE RIGHT CHOICE

In addition to numerous years of experience in BI, analytics and marketing, we can also boast numerous satisfied customers and partners. We do not simply offer you solutions – we develop joint custom tailored concepts and will address any questions, concerns and difficulties you might encounter. Contact us conveniently and without obligation for more information, prices and further details.

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Interdisciplinary team

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B2B- & B2C-Expertise

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Innovative Web Analysis

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Proactive

Holistic approach