Glossary - all important designations & terms
In our following overview, you will find all the important terms and vocabulary related to performance marketing, digital analytics, and web development. The glossary is constantly being expanded and filled with additional terms. Simply click on the term that interests you to find out what it means, or use the letter field to search specifically for a term that interests you.
- Ad schedule
- Automated rules for Google Ads
- Campaign test
- Canonical Tag
- Click-Trough-Rate (CTR)
- Conversion & Conversion-Rate
- Cost-per-click (CPC)
- Dimensions
- Event-Tracking
- Metrics
- Online marketing
- Redirects
- Rich Snippets
- Search Engine Advertising (SEA)
- Search Engine Optimization (SEO)
- Session duration
- Sessions
- Sites per session
- Social media marketing
