Metrics

Definition

Every tracking tool, be it Google Analytics, etracker, Piwik Pro always show at least one metric in their report displays. Thus, a report always consists of at least one dimension and also at least one metric.

Metrics are also called measurement values and show, how often a certain dimension occurred. Thus, metrics are always either percentage values or absolute numbers.
Within a tracking tool, metrics are usually always next to the dimension.

Interpretation

In web analytics, you need metrics to analyse how often dimensions occur. Examples of metrics and the appropriate dimensions are:

  • Page views – How often was the page (dimension) viewed in a fixed time interval?
  • Clicks – How often did users click on the event (dimension) shopping cart button?
  • Transactions – Which products (dimension) were purchased by the users?
  • Exits – On which page (dimension) did the users frequently exit their session?