Sites per session


Pages per session reflects the page depth. The metric indicates the average number of pages viewed on a website within a session. This metric is a default option in all tracking tools.

Pages per session = number of all page views / total number of sessions


Pages per session can be interpreted as the interest of website visitors and is an indicator of traffic quality. However, this metric should never be considered in isolation, but always in conjunction with other relevant metrics, such as bounce rate.

For example, a low number of pages per session can give clues for website optimisation, e.g. provide dead pages (without links) with internal links.
A very high number of pages per session can also be an indicator that the website visitor is not finding what he is looking for.

Here it is useful to look at the average values in the respective industry to get a feeling for a good value.