etracker – data privacy compliant web analysis

etracker offers a leading web analytics software that provides you with helpful insights into the behaviour of your website visitors. The software scores with privacy-compliant tracking without you necessarily having to commit to the US-based Google giant. You can find everything about the functions of the tool, the different versions and us as an etracker partner below:

What is etracker?

etracker GmbH is a company based in Hamburg, Germany, which offers, among other things, privacy-compliant tracking as a competitor to Google Analytics and other well-known tracking tools with its web analysis software etracker Analytics. Founded in 2000, the company quickly established itself on the web controlling market and, according to its own numbers, serves over 100,000 customers. Analytics offers various options for performance analysis of online campaigns and websites – without your visitors having to agree to cookies. But the product portfolio also includes other web controlling products and services such as the etracker Page Optimizer (for website analysis before launch, e.g. with A/B testing or heat maps), Campaign Control (cross-channel analyses) or Page Feedback.

etracker Logo

What is etracker about? Functions and opportunities

The web analytics tool is available in three versions and offers different website controlling features depending on the version. The most valuable analysis data provided by etracker includes important KPIs such as real-time traffic, sources of visitors, their length of stay, bounce rate and more. Tracking is based on proprietary pixel technology, where the tracking pixel required for tracking is not noticed by visitors, allowing real-time data collection. As an etracker agency, we are happy to help you get started with web analytics!

etracker Analytics – Basic, Pro & Enterprise

The analytics tool can be purchased in three different versions. The individual versions differ in their range of functions, advantages and price. The following overview presents the three options with their individual advantages. Before you decide on a version, all of them can be tested completely free of charge for 30 days.

Functions

etracker Basic

(Smaller websites, organic traffic)

etracker Pro

(Smaller stores, ad traffic)

etracker Enterprise

(Bigger Shops & Websites, high level Marketing)

Reports: visitors, content, technology, location & origin

✔️

✔️

✔️

Push marketing included

✔️

✔️

✔️

Marketing, customer journey & eCommerce report

❌

✔️

✔️

UX Analytics

❌

❌

✔️

Report Builder & REST reporting-interface

❌

❌

✔️

Raw data access

❌

❌

✔️

App Tracking

❌

❌

✔️

Multi-client capability

❌

❌

✔️

Price

from 19€

from 19€

from 99€

As a certified partner and etracker agency, we can of course help you with your choice and advise you based on your goals.

etracker and data protection

For etracker, the focus is on the confidential handling of customer data. Unlike many website tracking tools, especially those based abroad, the company stores all data on servers located exclusively in Germany. All stored data is handled faithfully in accordance with the currently applicable data protection regulations and guidelines (Germany and Europe-wide) as well as the German Federal Data Protection Act. Following an audit, etracker was awarded the ePrivacyseal data protection seal and was the first provider to be certified as compliant with data protection law back in 2006. You can find more information about etracker and data protection here.

Tracking without consent

In order to be allowed to track data for analytical purposes in accordance with data protection regulations, the active consent of the visitor is usually required. Obtaining consent in this way places high demands on the website operator and tends to produce disappointing results in terms of actual consent. This results in significant data losses for web analytics, making conclusions about user behaviour and campaign performance hardly meaningful.

The privacy-compliant tool enables web analytics without the need for opt-in, i.e. explicit consent. This is possible because the collected data is not used for the company’s own purposes and is not mixed with website data from other operators, as is often the case with other tracking tools. In addition, etracker does not use any technology that stores third-party information on a user’s end device or accesses existing information.

This means that collected data is not made available to third parties and no user profiles are created, which is why an opt-out (possibility to object) is sufficient – this makes etracker a cookie and consent-less analytics tool. Optionally and if required, cookie tracking can of course still be activated.

Functions

etracker Basic

(Smaller websites, organic traffic)

etracker Pro

(Smaller stores, ad traffic)

etracker Enterprise

(Bigger Shops & Websites, high level Marketing)

Reports: visitors, content, technology, location & origin

✔️

✔️

✔️

Push marketing included

✔️

✔️

✔️

Marketing, customer journey & eCommerce report

❌

✔️

✔️

UX Analytics

❌

❌

✔️

Report Builder & REST reporting-interface

❌

❌

✔️

Raw data access

❌

❌

✔️

App Tracking

❌

❌

✔️

Multi-client capability

❌

❌

✔️

Price

from 9€

from 19€

from 149€

Implementation

The integration of etracker is uncomplicated and can be implemented in no time by you or us as the etracker agency. Before data collection, a JavaSript code must be added to the source code on the websites where data is to be collected. Another implementation option is via plug-ins. First, the appropriate plug-in must be downloaded and installed. It depends on whether the plugin is needed for WordPress, Magento, TYPO3 or another content management system. After successful configuration you can start with collecting data.

IT-WINGS – Your experienced etracker partner

etracker Logo zertifizierter Partner

Analytics, business intelligence and sales promotion: As a certified etracker partner, we offer you our support for every project and company. Depending on your wishes, goals and website size, we will advise you on the right etracker version and always actively support you during the first steps as well as with any questions that may arise.

Of course, we will also take care of the entire implementation of etracker on your website, if required. If necessary, we offer training courses for your employees to enable them to handle the web analysis software safely and thus perform analyses independently. We are also happy to support you with evaluations and interpretations if required. We are looking forward to your request!

FAQ

What is etracker?

etracker GmbH is a Hamburg company based  that offers web analysis tools and services. With etracker Analytics, the company offers a privacy-compliant cookie-less tracking software for web analysis.

How does etracker work?

etracker collects important user data related to user behavior on a website after successful implementation and configuration. This is made possible through the use of tracking pixels and thus allows opt-in free data tracking.

What is web analysis and tracking?

With the help of tracking or web analytics tools, website operators can understand how users move and behave on their website. This important data (such as traffic, CTR, bounce rate, etc.) help the operators to get suitable insights and to implement appropriate optimisation measures on their website.

Does etracker send data to Google?

Conversion data and other data can be transferred from etracker to Google Ads. A tracking template can be used to automatically transfer data from Google Ads to etracker.

Is etracker GDPR compliant?

Yes. etracker pays meticulous attention to compliance with the applicable GDPR regulations and is thus 100% data protection compliant, certified and awarded.

How long has etracker be around?

The company is 20 years old.

Can data be transfered to etracker and automised?

Individual metrics and dimensions can be sent to etracker automatically via available interfaces from other sources, but can also be collected and transferred to CRM tools, for example.

IT-WINGS - YOUR etracker PARTNER

We live analytics, breathe business intelligence and are happy to actively support you and your company with any project.

We advise you on software, tools and strategies. As a certified etracker partner, we help you implementing the tool, taking the first steps and formulating your goals. Of course we support you with interpretations and measures to increase your performance. You are welcome to train your employees in suitable courses on topics such as digital analytics, important softwares and online marketing with us. In this way, you enable independent analyses, evaluations and goal-oriented actions.

Benefit from our years of data-based experience and take your company to the next level with us as your etracker agency. We are looking forward to your inquiry!

Digital analytics seminars

Our knowledge is your asset

Through platforms, newsletters, online marketing and social media activities, you collect a large amount of valuable data. Often, this data remains unused because no one in your company knows how to use it. Analysing data with various tracking tools (Google Analytics, Adobe Analytics, Matomo) has been part of our daily routine for years. We would be happy to share our knowledge with you in order to further expand the know-how in your company. In our digital analytics seminar, we will explain in a practical way how to integrate the tool(s) correctly, which key performance indicators (so-called KPIs) are to be used in which situations and how to combine these key performance indicators with further data. Finally, we will show you how to download, automatically send or visualize the data in reports you have created yourself. IT-WINGS offers you a company-relevant, individual and practical training. Learn more!

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