Introduction to Funnel Analysis

Introduction to Funnel Analysis Every Entrepreneur strives to increase the number of customers, revenue, and profits. But how do you ensure potential customers visiting an E-Commerce Website convert to paying customers? Funnel Analysis is a way to identify potential improvement opportunities in a costumers journey on a website to improve conversion numbers. Therefore Funnel Analysis … Read more

Online data in newsletter analysis

Online data in newsletter analysis The last part of our series on data collection is about newsletter analysis. By performing a newsletter analysis, the strengths and weaknesses of a newsletter can be identified and the interests and needs of the readers can be derived. Future newsletters can thus be designed more effectively and successfully. The … Read more

Online Marketing Internship

two women sitting in front of a laptop

Internship experience in online marketing Internship experience in the field of online marketing Hello! My name is Alisa and I study advertising and market communication. During my fourth semester, I completed my mandatory internship here at IT-WINGS for six months, from the beginning of March until the end of August 2021. During my internship I … Read more

Digital Sales

Digital Sales In the past, sales people were the only contact before or during a sale. Today, this is no longer the case! Thanks to digital networking, prospective buyers can obtain any information they need even before making a purchase. The various segments of the sales process are much more digital than ever before. For … Read more

Dashboards

zwei Hände tippen auf der Tastatur eines Laptops

Dashboards – real time visualisation of your KPI´s What are dashboards about? Dashboards function as overview pages. They entail numbers and graphics that clearly and visually present your collected data. These BI dashboards (Business Intelligence Dashboards) are suitable tools to monitor your goals, KPI’s and performance constantly, easily and quickly. The dashboards can be customised … Read more